The dining industry might not appear to be at the top of the list of things the boom in mobile devices has changed, yet mobile has already begun to transform the way people eat. From online ordering making pickup and delivery a breeze to photo-sharing apps spreading appetizing photos, to location-based advertising drawing consumers to restaurants close to their area, mobile devices are increasingly central to the need to feed.
The industry knows it, too. The National Restaurant Association’s 2015 forecast shows that roughly half of the industry has plans to beef up their mobile strategy in the coming year. Increasingly, chain restaurants are using apps to let customers have their food pre-made. This speeds up lines and serves more people, while the emerging field of mobile bill pay options lets customers pay right from a smartphone with a reliable network or other mobile device, even while on the go.
Staying on top of a competitive industry can feel like running on a treadmill. However, just like exercise is important to your health, keeping up with industrial trends is an important part of business. There’s no need to be scared. With the right info, the move to mobile is a dessert that no restauranteur should pass up. Read on to learn more about how smartphones are changing the dining experience.
